Make your eyes focus on what is about to happen in the next 4 minutes.
When I was 7, I got introduced to Govinda. For me, if you want to ‘woo’ a girl, you need to know how to learn to dance. The tricky part was to know how to change your clothes during your dance sequences within seconds that I could never master. Well, I did learn to dance.
Did it work?
My friends found it to be an absurd idea to dance on the road with no music but traffic noises and curse words.
The best is yet to come.
By the time I was 16, I realized that my mundane life will be brought to life by ‘THE Woman’. A divine maiden who will stop the locomotive traffic in between only to gain my attention as they have shown in movies (the slow-motion was still a mystery in the early ’20s). I was hoping for that divine maiden to enter my life and take me for a spin.
Did it happen?
Practically and sub-consciously, I was made to believe by the movies in Bollywood which I watched that someone else will be responsible for my own happiness. She will come, pick me up and I will be the next big deal on the cover page of my life, just the next day.
This is where I have been wrong. This is where most of us have been wrong.
Expecting someone else to lift us up, to bring us out of misery or to improve our bereaved life is expecting someone else to deposit monthly cash in our bank account only for us to get the returns of investment at the end of maturity.
Does it financially make sense to you?
In this pandemic, I tried to focus on this absurd frame of mind that I have structured all these years thanks to Bollywood.
As Will Smith has said,
“We really cannot expect someone else to love us. We really cannot expect someone else to make us happy. What we can do is to share our happiness with our partner.” Period.
This is not exactly what he has said but the point is,
We really cannot hold anyone responsible for our happiness or sadness but us. It all begins in the mind and it should be understood and utilized in the right way.
This was love, let’s discuss other ways that Bollywood had played villain to me.
It convinced me to believe that money is not important to be happy. It was fine till I realized the watches by G-shock and Jordans by Nike.
Jim Carrey had once said,
“I think everyone should be rich and famous because that is not what it takes to be happy’. This quote has been riding with me for a long time. But…
There is a difference between being unambiguously less ambitious and emotionally happy.
You just cannot avoid working hard because you believe that money is not what makes you happy. It sure does.
It is more like, your girl might deal with the audacious odour of your sweat because she loves you (or used to your aura) but that does not mean that you will not use deodorant.
If this does not make sense, read this again.
Money is important because it helps you in your journey to seek happiness.
Let us do a simple root cause analysis for the hypothesis.
“If money is important?”
Say, I am devastated by life. As usual, I took inspiration from Bollywood and took that solo ride. Yes, it worked after 10 failed solo rides. Trust me, the cinematography of Bollywood makes travelling look like a jog in Disneyland, which it is not.
So, after 10 failed attempts, on my 11th ride, I realised that I am happy. I realised that I am finally learning to be happy. But…
Was it possible if I had no money?
Money is really important my friends, be it making it up to your angry Mother for not attending to her for months or making it up to your girlfriend for not being there for a day (..it happens. some can relate!).
At the end of it, I realised that Bollywood was the villain but I was the real villain of my life.
Friends, whatever happens in our life, knowingly or unknowingly, we are responsible for it. I know it sounds rude but it is true. Some things do happen without our anticipation but those are the best things in life.
Personally, I would not have taken that solo ride if I had not been left alone. My closest cousin would not had taken her trip to the hills if she would not have lost her job. Always remember this,
“Everything happens for a reason. That reason is a very good one”. All you need to do is believe in it and wait patiently for the good to happen.
The world feels like a battlefield when ‘that day’ of the month arrives. The blood-stained feeling with your body tissues suddenly coagulating into an imaginary black hole, gives you tremors.
Yet, like all ‘bangali’ women, I drape my ‘churidar’ as my armour. With the red ‘bindi’ on my forehead, I take my first step to take on the world. My name is Shyamoli Mukherjee and I have a strong affinity towards the same gender.
I was on my periods on that thunder cladded night when You came to visit me in the evening. I know I had asked for a favour but you did not hesitate. The sanitary pads were on the table and I lost track of time. The hidden pot of ‘marijuana’ and a few ‘drags’ later, I did not know whether it was you or it was me but our lips were close. I can never forget the moment we shared because that was the last time we met.
Things were different after that night. It has been 7 months and I still stare at you. I look at you from my ‘verandah’ with ‘Baba’ while having tea. ‘luchi torkari’ on the morning of every Sunday. On that night I realized that I was in love with you. On that night you realized that Your reality is different from mine.
I never tried to cross your path. I never tried to intervene in your days of celebration. I understand the feelings of a woman by being a woman.
If the mind of a man is an ocean then ours is a galaxy. It is quite normal to get lost in our paradigm because of the mammoth mind space.
Maybe you are lost. Maybe you are not. All I know that It has been months since I felt your skin on mine.
Life is a black jar full of sweets. You get ‘rosogolla’ sometimes its ‘Sondesh’ and sometimes ‘borfi’.
You should never belittle yourself for the sweet in your hand by comparing it with the possession of others. I know that you are happy but I am happier. It took me months to realise that we can never force love down your throat. It is a feeling that you are having for Ayan. It is a feeling that I am having for you. Most importantly, we should always be proud of our individuality. I know the path, if you had chosen, with me would have been difficult. I realise it. I know what is important. It is and it will always be my happiness.
Human beings are like those sweets in that black jar.
I am yet to find my ‘rosogolla’ but I am not going to compare with your possession. At the end of the day what matters is my happiness. For my happiness, I have to be selfish about myself. Yes, I am now. Just like you. In a sweet, humanly kind of away. After all, Love is all about finding your peace and solace in one single person. I found mine in me. I shall always be grateful to you about it.
I will wait for the day when we will meet again. The day I will summon you as “Hello Dolly’. The story of Shyamoli does not end here. The chapter of Dolly does. Or is it?
You have been long gone for a month but I can still smell of the farewell adieu before you left. I know that your family needs you. I know that your sister needs you. I know that I need you.
I wish I could convey my feelings before you left for Pune. Three months after, I got posted in Jamshedpur. It is a beautiful little town under the umbrella of TATA industries. Things are fine here.
My window is perfect but it is incomplete without your presence. My home is perfect but it is incomplete without the sound of your ‘sondha aarti’ (evening prayers) with ‘Maa’.
My kitchen smells of fish, onions and fried potatoes but it still misses your cuisine for ‘mutton kosha’. Yes, I still miss you. But why did you not miss me? But why did you not mention ‘Ayan’?
It is your sixth month in Pune. I can see your feed being invaded by this individual. Ayan Mukherjee, a typical Bengali guy with that charm of a doctor but a dentist at the end of the day.
I did not know that your interest in ‘salt and pepper’ has changed. From the looks of your posts, I can conclude that you are dating him. I hope you understand the difference between dating a guy and coming in a relationship. I do not mind seeing you in the arms of someone else. I can only blame myself for not conveying my feelings about you.
Would you have accepted it? Would you have still replied to my texts like you are doing right now after knowing the truth about me? Let me leave in the comforts of the blanket of lies on a winter of a juvenile Jamshedpur.
I still remember when you used to visit my room on Sundays.
That red ‘bindi’ which you used to borrow from ‘Maa’ before visiting the ‘kali Maa’ temple is etched like a poster on my memory lane.
I miss the smell of your hair that gives a tough competition to any Bengali maiden. After-all, the length of the hair and the depth of the kohl around the dove-shaped eyes are the dandies of all Bengali girls in Bengal. You adapted yourself in our culture just like our sands being plunged in waves.
Dr.Ayan Mukherjee fills the gap beside you, rather perfectly well. It is not jealousy that smells of my words but love. I have never seen you so happy since ‘baba’ passed. I believe you are genuinely happy. How can I be mad at you when you were never aware of my feelings counting today!
Maybe love is not about being with the person you love. Maybe love is about praying for the person you love so that he stays happy irrespective of your presence. Maybe the reason why I still remember you in my prayers. Maybe the reason why I still pray for your happiness.
Jamshedpur is kind during winter. I wonder how does Pune taste during summer! I will be gone from here in a few months. I know you will be coming soon to Alipurduar only to be dressed as a bride. That shall be your final sermon for your next journey.
Will it be difficult if I confess my feelings for you before the vermilion marks your forehead forever?
That night where we exchanged more than words, the secrets we produced got burdened in the sounds of thunder. It did ignite my felings for you. The next morning I could not help but decided to confess my feelings for you. I stopped and to this day I lament why didn’t I?
Do you still remember what had happened in that lust cladded night?
Chapter 1:‘Suphrobhater shokal’. The day of a blissful morning |
When the sun looks at the moon before the world wakes us, I see you. A damsel in distress who walks in beauty spreading love like a ‘heatwave’.
You are coming back from the municipal town hall. I know that you sprint in there. Our locality is infected with desperate fools for whom you avoid shredding those sweats on the open road.
The sun is rising high. I guess it’s time for you to make that glass of lemon with lukewarm water with spoons of honey. Delicious it might sound but it tastes hazardous. The last time when you offered, trust me, I lied that it is better than a protein shake.
It is Sunday. I am having my ‘luchi and tarkari’ (Bengali curry)pretending to accompany my father watching his daily dose of daily news. In real, I am watching you like I have been watching you for a thousand years. Statistically speaking, it has been 13 years and 6 months.
So, you gulped it down at one go. The empty glass resembles the pathos in me that I have been carrying for so long. The pathos of pretending to be your friend when my intentions are ambitious. I know you are not ready. The patient is my stronger suit, anyway.
The clock hits 9. You must be late in terms of preparing breakfast for your younger sister. She has represented the state of West Bengal in classical dance. The pressure must be demonic around her shoulders. Little did they know, you have been carrying it round yours for five years till she won that competition when she was 15. You are 25 and I am 27. The math is clear for our readers.
I write daily journals where you occupy a page. I call it ‘Hello Dolly’.
“The perks of being a writer” as you say “You can pen down anyone with a name into a chapter or deduce her down to a single sentence showering your wrath”. Your voice still lingers like the last bite of ‘rosogolla’ that ‘kakima’ (her mother) sends on weekends to our house.
“Dugga Dugga” is your way of saying your sister to return home safe. I know that after ‘Kaku’ did not return from the army, you did not let your world collide. Your father was not just a great soldier but a great person in person. I knew him since you knew him too. Maybe a little later. All I know that He must have liked me. He might have understood my feelings.
So the clock hits 10 and ‘kakima’leaves the house empty for her clinic. Now you will drop down your bag of responsibility for an hour. I know your fetish for classical dance. Today it is going to be Zumba. Isn’t it funny? You were the only girl in our entire district to have represented Alipurduar on a dance platform. Years later, you signed for the post of a high school teacher. It is easy for others but hardest for me not to imagine you in your ‘ghungroo’.
Dolly Jangid, you have no idea about the lines I composed on eclipses and full moon nights. The number of times I replayed our family gatherings. The nano-seconds of brief existential hooking up of our eyes. The sight of you in your favourite ‘laal paar saree’during Durga Ashtami. I know your birth is in a Marwari house but as they say,
“Once the saree of Durga Maa accepts you, you are a Bangali”.
We live in the hills. It does not matter. All it matters for us is survival. We are surviving. You are for your family. I am for you.
But I know that you are leaving in a week. Your dreams have come true. In financial terms, they say there is a cost which we pay when we discard a decision based on our decision of accepting another way. We call this, an opportunity cost. It seems like you choose your dream based on the opportunity cost of my dreams.
Isn’t it what dreams are all about? Following it for your own? Then why am I being selfish? Isn’t love is all about letting go?
20 per cent of everything is due to 80 per cent of collective consequences and vice versa. Like, 80 per cent of the economy of our country is in the swiss bank of 20 per cent of corrupt politicians. This is a very common topic for MBA graduates.
But this article is not only focused on MBA graduates. It is for you. Shall we begin?
Love is a four-letter marketing gimmick. It needs no copyright issues, no intellectual property rights, no patents but being used by the world, injecting through films, novels, songs and so on.
Why is it so difficult to get hold of?
Why 80 per cent of the world believe that they have love and only 20 per cent of them have it?
This article shall focus on the aspects of relationships between a man and a woman, a boy and a girl, a man and a man and a woman and a woman.
Every relationship is like a roller coaster ride. It starts nice and easy. It’s a slow-moving vehicle which when catches speed, things go haywire and upside down only to stop after a few minutes.
A couple, before coming in a relationship, is energetic, full of positivity about themselves. Every day they bring in newer efforts just to make the day a memorable one.
They come in a relationship. They are happier. Then days pass by into weeks. They get lethargic. They get tired of each other. Then they either depart or solidify their bond. This article for the ones who depart. Why do you depart?
Does the spark just vanish out of the blue? Does mother nature send a telegram to call it off? No.
Let us relate it to the Pareto principle.
For most of us, we give in 80 per cent of our energy before coming into a relationship. Once she (or He) says Yes, the energy gets reduced to 20 per cent. Why? Just because it’s a yes? Or because now you need to be focused about your career because the next new model of Royal Enfield has to be in your garage. It is not so easy.
Just like we have a priority list whether to call back to those who call us back, similarly we always have a priority list, to love back or not.
The most important problem of our generation is that we take things for granted faster than the speed of light. The biggest test of a relationship starts when two souls decided to tie the knot of commitment which does not mean to be married. Every day one has to give in 80 per cent of the energy to let her know that she is the one. If you are inefficient for a day, let her take the lead for the day. This is a normal concept which 80 per cent of the married and unmarried couples do not follow.
Why not give 20 per cent of our energy while pursuing her like a maniac but 80 per cent of the energy once it’s a yes? If followed then maybe things might not end then it happened the last time.
There is only a thin line between ‘In a relationship’ and ‘being in a relationship’. Lovely quotes thrown for each other, happy pictures posted online is good but struggling to be with each other is the real deal. No amount of likes can justify it until you force yourself to be in it.
So let’s sum it up before ending this short note on love.
The road to a happy relationship is like the majority of roads built in India. There will be pot-holes.
But trust me, by the time you reach your destination, you will be well equipped to tackle worse. The roads might stay the same but the journey will be slow and pleasant. The secret lies in staying together.
So while you are reading this, look towards your partner. Think about her. Think about him. They are for you for who you are. Treat each day as a challenge like you used to before it was a ‘yes’. Apply the 80/20 principle. Things might change for the better.
I was petrified of my ‘Baba’ (father) when I was 6. I started hating him when I reached 10.
He forced me to read Bengali religious texts. He believed that I can never have a fluency in the English language if my roots are not firm.
He forced me to write 100 words a day for 2 rupees. He believed that I had to know the ‘time value of money’. That was when I started imagining. I started writing those stories to earn extra rupees.
He used to force me to read three newspapers a day. He believed that I should be aware of the country where I am born. He forced me to write a report on the day’s end.
He used to force me to read about the products I used. He used to force me to read about the advertisements that were broadcasted.
That was when I realised that ‘Amul’ was not a foreign brand but a community-level organisation. That was when I realised that the concept of ‘Levis’ came from making bottom-wear for farmers in the west. I was barely 13. It is 2020, my town still does not have a ‘Levis’ outlet.
He forced me to take the blessings of ‘Parvati didi’ who raised me to this day. He had to make sure that I develop the ‘common sense’ for respect irrespective of gender, caste, culture and socio-economic status.
He forced me to attend my elder sister on certain days of the month. I used to be aghast about the fact
‘How can someone fall so lethargic at particular days of the month’.
He used to make sure that I get my sister her food, her bottles of water. I had to attend to her legs and had to provide with warm cloth by warming it with the help of a ‘Lantern’. I was 7 then. I was 15 when I realised that it was when she had ‘menstrual period’.
He forced me to read books rather than attending to temples.
He believed that a person should be in a library until 30. Till then he will be able to understand that there is no bigger religion than truth. Then the person can choose a house of religion and breathe his last there.
He forced me to sleep to in a room which had no air conditioning facilities, on a bed which had no quilt. He forced me to volunteer the workers when our town roads used to be blocked with fallen trees, plunged by storms. It is common for people living in the hills.
I hated him because I had to run for a straight thirty minutes to earn my first pair of sports shoes. It took me three months, 67 kgs and days of swollen feet to reach my target for running 30 minutes without a stop.
The year is 2020.
The language ‘English’ comes naturally to me. I can write and frame stories, naturally. That helped me to be a part of numerous projects. I have my blog and appreciation of a few.
Due to my knowledge of brands and advertising, I know where to invest my money while stock trading.
Due to attending my sister, I realised respect is not a ‘one-way deal’. Respect is not biased towards gender, age group or a skin creed.
Due to sleeping on a quilt, I never had difficulties to adjust in a hostel during my initial hostel days in Jamshedpur. A city, famous for steel plants, power-cuts and extreme temperatures.
Due to the ‘time value of money,’ I know the value of affording luxury. Due to forcing me to treat others equally, I still never forget to leave a ‘thank you’ note for those whose services surprise me in restaurants.
I realised that He has always forecasted my worth much before I can ever prophesize.
Friends, our elders are strange, funny, adorable and sometimes rude beings. Their process of implementation might not meet our comfort zone but it doesn’t need to be wrong. So, if you do not agree with them, its ok. But, learn to learn from their experience.
I realised my ‘Baba’ loved me the most. In a world, burning over the debate of manhood and feminism, We need our ‘Fathers’.
For all the heroes out there, accept my sincere and humblest initiative of appreciation.
NOTE: This article is written in the format of a review study. The language is formal. The references are relatable for students studying Master in business administration. The rest of the content is focused on the general audience. You can skip directly to the various stages of the model if you think the abstract and the introduction is out of your area of expertise. The Tuckman’s model of group development has been explained with the examples of the sequence of events in the series. It is advisable to watch the first season for understanding the context in which this article has been written. The words and the sentences are framed for the general audience so that the readers can understand what is “Tuckman’s model of the team life cycle” (if not the events of the web-series).
Disclaimer: The web-series is the property of the producers of ‘Money Heist’. The author of this article has no right in case of manipulation, direction, and intervention of the content. The author takes no responsibility for misinterpretation of this article. This article is solely directed as an experimental measure for explaining a team model strategy.
Comparative analysis of Tuckman’s model of the team life cycle with the group management strategy in ‘Money Heist’. | The role of Risk Management.
By Dr.Arindam Ballav
‘Money Heist’ has made a brand name of its franchise. Master in business administration (MBA) has several parameters with the sole objective to maintain the ‘flow’ of an organization. Some strategies are universal and omnipotent. One of the strategies can be identified through the entire first season of this popular web-series. The strategy of group development and management. It is explained according to the events followed in the first season.
In an organization, there is the presence of dispersion(variability). The variables among the talents in each individual can be linked in the form of a qualitative correlation equation. The technique to achieve this correlation is known as Tuckman’s Model of Team life cycle. The objective of every organization can be universally segregated in the following points:
These objectives can be met with productivity. Productivity is achieved when individuals are assigned at the right time, at the right place, and the right moment. This approach is called the Agile manufacturing technique (a lean six sigma tool) . In the case of the development of skill-sets, this approach can be achieved by Tuckman’s Model of the team life cycle. On completion of a team life cycle (through this method), the organization can attain a certain level of productivity. This will contribute to meeting the objectives, mentioned in figure 1.
Talent management is the act of recruitment, selection, hiring leading to the finishing and polishing of an individual. In an organization, human resource management is responsible for the propagation of such events. Their job ends when the recruits are hired by their organization after a series of procedures and formalities. For a talent management committee, getting the right desk for the right talent is a priority. Their job continues after securing the right desk for the right candidate. The act of familiarizing the recruits with their new environment is an objective for the talent management team. Their purpose is to achieve productivity from individuals. This is achieved by analysis of their (new recruits) inclination towards various sectors in the organization. The talent management team is a part of Human resource management.
Keyboards Money Heist, Tuckman’s Model of team life cycle, talent management, human resource management, six sigma tools, risk management.
Tuckman’s Model of team life cycle | Group management in ‘Money Heist’
The following content will contain the explanation of the ‘Tuckman model of team life cycle’ This will be explained with reference to the imaginary events in the ‘cult’ web series ‘Money Heist’ (surfaced on the OTT platform, Netflix).
The model contains four stages.
Money Heist | Season 1
The first season of ‘Money Heist’ is a visual representation of an example for a team life cycle.
The first step in group formation is forming a team. The leader decides the team based on the aim. The leader chooses the variables (members) of the team based on the objectives. The aim is a long-term goal. The aim is reached by short term objectives. The professor used his skills for ‘talent management’. He chose the members of the group based on their best traits.
Berlin was made the leader. The professor confided all his secrets and trust in Berlin. His presence of mind, the psychology of sympathy, and lack of empathy made him the reason for being the leader.
Tokyo was the fuel for the team. She was a necessary evil to keep the team active and involved. The professor knew that her tactical and combat skills preceded her maturity.
Nairobi was the woman with a kid, best placed for printing the notes. Her inclination towards feminism was analyzed while she was hired. The Professor needed a suitable but temporary replacement for Berlin in case of collateral damage.
Rio, a distracted lad but a fine hacker. Denver and Moscow, the father-son duo. Moscow’s age was what the Professor needed. With age comes experience and moral authority and credibility. The Professor knew that Berlin was the leader by force, nomination, and the fear it imbibed. Moscow will be the emotional ‘couch’ for others.
The Helsinki brothers were the physical force behind the team.
Collectively, each of the variables was uniquely placed according to their field of expertise. They were programmed with the singular aim of robbing the bank. This stage can be defined as norming.
The team was trained during the hours of the ‘pre-heist’. They were made familiar with the environment in which they were going to rob a bank. It is a similar procedure followed by the Human Resource management for new (selected and recruited) recruits during their first few weeks of office hours. During the series (season 1) they were being trained but they were not working as a team. When they had entered the bank, things were going accordingly. Then there was a sequence of events (chain reaction) that led to the jeopardy of the entire team. Berlin was replaced, Tokyo gave in to hasty actions, Nairobi took the gun of leadership and the events kept following. This phase is termed as ‘storming’. This is the most difficult phase because this stage forces the variables to act against their nature of individuality and function as a team.
There is a term called entropy. The basic nature of any event to eventually reduce to zero. As the episodes kept moving forward, the team which was scattered, ironically, was actually getting built. Naturally, the members (variables) came back to their initial positions with Berlin back to his throne of leadership. This time, everyone knew that they were the best in their individual seats. They realized that ‘Job rotation’ was a temporary option ( Nairobi taking the role of the leader instead of taking care of the activities of the mint can be related to Job rotation). The events which were boiling eventually began to settle down. Each piece fell into the right piece of the puzzle. This stage is termed as norming. This is the stage when the group agrees to one single person for achieving a particular aim.
This is the best part of the model. The team performed as a whole. This stage is termed as Performing. The Professor professed the right strategy at the right time (Just in time psychological strategy, a six sigma technique) at the right amount. There were collateral damages (death of Oslo, Moscow, and Berlin). This is a clear indication of the following things:
Risk management through analysis of potential risks. The Professor, could not forecast every event in his ‘game of chess’. This was a risk he was ready for. In financial management, it is taught that, with a larger amount of return, there will be larger risks and variation (standard deviation). The return was a large amount of money, the risk was the potential loss of his team members because the variation in their nature was not entirely forcasted.
Feedback control mechanism at the end of every step for a control phase. In the control phase, the progress of the group is checked. The job of Berlin was to update the professor about their progress. When Nairobi and Tokyo played their cards, the ‘flow’ of the entire process started following a different pattern. A pattern was created that was not a familiar territory.
The financial jargon or terminology mentioned in this article are basic and transparent. (Search engine – Google)
Adjourning | Discussion
When the ‘heist’ was completed, that did not mark the beginning of the end. The Professor did his analysis and calculated risks were already measured. The most important part of the model is adjourning a team.
When an aim is achieved, the purpose of the team is lost. The Professor divided his members into groups of two, in different zones of the Earth. This stage is called adjourning. Risk management is the sub-topic for this step. The Professor split his team so that the number of variables increases. The Professor was aware of the ability of his members to leave trials behind. He knew that they will be on the radar of the world security forces. He just wanted to confuse the forces by leading them towards paradoxes and loops. A segregated team was the only way to keep the forces confused about their location.
‘Tuckman’s Model’ of the team life cycle is an important strategy for team building and sustenance of the life cycle of a team. For a hospital administrator, it is essential to have the knowledge of team management skills. The first word of MBA stands for ‘Management’. It clearly indicates the importance of team managing skills. For a leader ( operation manager, chief strategist, chief analyst, chief executive) it is essential to have the traits of the Professor. A leader works for the individual interests of each member of the team. This single trait differentiates Berlin from the rest of the team. This single trait decides everything.
Qualitative Analysis of ‘startup-Bharat’. The longitudinal impact of Telemedicine In India.
By Dr.Arindam Ballav
Start-ups in India is the new trend spreading exponentially. Newcomers with out-of-the-box entrepreneurial skills are emerging onto the scene. India has a mixed economy. It has a federal form of Government. Hence, financial support to these micro ventures came in the view of the Government of India in recent times. ‘Start-up Bharat’  is a Government Initiative to fuel the start-up culture which has picked up God’s speed between 2015 to 2020. From the various institutions involved in the advent of Telemedicine in India, this article is a qualitative analysis of this culture. Backed and supported by NITI Aayog(National Institution for Transforming India)  , Telemedicine is booming due to the pandemic situation In India. What started as a small initiative by Apollo Hospitals in India ended up as a positive plague altogether. A less discreet mode of communication between patients and Registered Medical Practitioner (RMP), this is reaching the rural areas which have the least amount of RMP. India is moving towards a technological time jump.
On a Tuesday in May 2020, Prime Minister Narendra Modi adviced the nation to be ‘self-reliant’. He christened this movement as ‘Atmanirbhar Bharat’. A 20 lakh crore relief package was announced. It is aimed at solidifying our Indian economy through segregated approaches in numerous fields such as Funding for the relief of daily wage labourers, improvements in Employee Provident Fund, opportunities for loans through the banks and relief in various other sectors. But strict focus has been put by Finance Minister Nirmala Sitharaman in the MSME sectors( Micro Small and Medium Enterprises). For a developing nation like India, MSME sectors form the backbone of our economy. This eventually led to the rise of Startup-Bharat in a discreet fashion that shall be explained .
Origin of ‘Start-up Bharat’.
A planning commission of India was formed in 1950. A Planning commission, reporting directly to the then Prime Minister of India, Pandit Jawaharlal Nehru. He was the chairman of the committee. Years followed by and then came the Man who took the country by storm, Prime Minister Narendra Modi. It is not a taboo to say that Narendra Modi is a man of alliterations. This planning commission was modified in a Government think-tank. In 2015, it was formed as National Institution of Transforming India that reported directly to the Prime Minister, Narendra Modi. He is the present chairman of NITI Aayog.
The marketing team of GOI has done an effective job of achieving transparency for the Nation. It won the credibility of the PM. ‘Startup-India’ is a baby of NITI Aayog. The Telegram application, the Arogya Setu App also makes it to the list. Startup-India or Startup-Bharat led to the funding of various small-time entrepreneurial ventures that promise to add to the economy of India. It also gave faith to the young minds that India has accepted the start-up culture. The question is, What is the evidence for it that Government of India has made provision for start-ups in India.
The answer lies in the article published by the website INC42 
The article has been explained in the following paragraph.
“Friends, amidst the Corona crisis, I am announcing today a special economic package with a new resolution. This economic package will serve as an important link in the ‘AtmaNirbhar Bharat Abhiyan” (Self Reliant India Campaign)’.” – Honorable Prime Minister of India, Shri Narendra Modi Address to the Nation on 12th May 2020.
This economic package is aimed at solving the financial crisis in sectors that are divided into 5 parts.
Part 1: Businesses including MSMEs
Part 2: Poor, including Migrants and Farmers
Part 3: Agriculture
Part 4: New Horizons of Growth
Part 5: Government Reforms and Enablers.
Star-ups in India has been recognized as a part of the MSME(the bullet points in bold) sectors Headed by our Minister of Road and Transport Shri Nitin Jairam Gadkari. The revised MSME classification allows start-ups in India to be registered as MSME by following the procedures for enlistment. Thus the start-up who meets the definition of startup India is a part of the start-up universe.
A link can be drawn if we can connect the authorities and ministers responsible for its propagation such as,
2.Board of Governors involved like Ministry of Commerce , IT, Railways ,MSME
People make the frequent mistake of confusing ‘Telemedicine’ with ‘Telehealth’. According to the U.S Department of Health and Human Services (HHS), telehealth is defined as
“The use of electronic information and telecommunications technologies to support and promote long-distance clinical health care, patient and professional health-related education, and public health and health administration’’. 
Telemedicine is a part of Telehealth.
In India, telemedicine started in 2001 when the Indian Space Research Organisation (ISRO) began a pilot project, linking the Apollo Hospital in Chennai with the Apollo Rural Hospital at Aragonda Village in Andhra Pradesh. Since then, things have come a long way. 
And due to the pandemic situation due to the COVID-19, the Government has tuned a flexible eye towards allowing pharmacies and even corporate sectors to adopt to Telemedicine.
Telemedicine, is a topic that can be learned by typing the words on a search engine. It is a mammoth empire that is continuously placed under surveillance.
Telemedicine is guided by the NITI Aayog Committee ( presided by Home Minister Amit Shah, Minister of Railways and MSME, Minister of Transport and Commerce, and other influential and diligent personalities). It is strictly guided by Telemedicine Practice Guidelines by the Quality and Accreditation Institutes ( for fulfilling each of the criteria). It is headed by the Telemedicine Body of India that specifically states that,
A course on Telemedicine is strictly mandatory for Registered Medical Practitioners. The validity is for 3 years and should be renewed.
It is advisory to go through the various guidelines related to Telemedicine (the link of which is posted with link 6). Special attention must be given to the flowcharts on page 37 to page 42).
Growth prospects of Telemedicine
India is one of the biggest consumers of Healthcare products and services. Startups such as Practo, DocPrime, mFine, CallHealth, and Lybrate were operating under strict guidelines. With the strategical changes and transparency made by the GOI under the Health Insurance Portability and Accountability
Act, it has paved ways for these startups to grow and reach those areas where the doctors could not.
According to Vikram Thaploo, CEO of TeleHealth, Apollo Hospitals Group 
“Almost 70 percent of doctors are concentrated in urban areas while the rural population remains grossly under-served. According to estimates, Community Healthcare Centres (CHCs) in India face up to 82 percent shortage of specialists.”
This led to the birth of the Apollo Telemedicine Networking Foundation and Apollo Telehealth Services.
The following chart can give an idea about the need for Telemedicine in India.
The graph gives a clear indication of the growth of internet usage in India. When the Joint Initiative Organisation (JIO) opened the pandora of cheap and accessible internet in India, it opened the doors for Telemedicine to flourish. And the graph is still following a bullish growth in 2020.
In the US , TeleDoc Health (TDOC) which is a virtual healthcare provider is already listed in the New York Stock Exchange (NYSE). Several startups in India like Practo, Med cords, and waferchips are also taking part in the race. This eventually is helping to bridge the gap between efficient healthcare facilities between patients living in rural areas and experienced Doctors practicing in the Urban areas.
In India, if Telemedicine gets promoted, then it shall affect the following industries which will eventually result in the growth and development of our economy.
The involvement of all these sub-sectors will eventually help in raising employment as well as raising the economy of the nation which will eventually get directed towards self-Reliant.
India is a country of a trillion dreams. Trillion dreams amount to billions of population. The capital generated from each individual can turn the wheels of the economy. Through proper funding and support, healthcare startups can open doors that were always locked. This can be possible with the involvement of several Government bodies. The failure rate of startups indeed tops the marginal benefits of successful ventures. But Apollo Space Stations had several failed missions before they even reached the outer orbit of Earth. The Government should focus more on the different aspects of startups in India. It should be a mandatory subject in the financial budget for every Financial year. This will eventually encourage the youth for experimenting with their ideas and theories. It should not be ignored that startups like Airbnb, Uber, pinterest made their mark during the financial crisis in America in 2008. GOI should be optimistic about such a miracle during this COVID situation when so many industries are flourishing on the technical front. After all, India is rightfully termed as Incredible India because of it’s miracles.
To the one who had to celebrate their birthday during the lockdown.
I hope you are doing fine. I hope all the text messages, all the warm regards, and all the pancakes have been received. It must have filled your happiness belly to the brim. Yet, I know that you might be a little less happy than you deserve to be.
It is your birthday but there are countless others who just want the warmth of their homes.
It is your birthday and the cake is right in front of you, yet there are thousands more, bored with imagining water as three times-meal a day.
But this is your birthday. You are not supposed to believe in the facts and numbers, right?
For this one single day,
“The world is your oyster’’ and you are just a kid looking for the Pebbles in the shore.
For this one single day, you are allowed to be selfish. And you are doing just fine. Trust me!
I know, that you have been waiting for this day since 12 o’clock on your last birthday.
All the spotlight, all the pictures, all the tagged wishes, and the door delivered gifts. The feeling of being celebrated for stepping on this earth cannot be traded for the feeling of helplessness. Helpless of being vulnerable to all the negativity in the day to day life. The pain you bargained to put on a smile.
The armour of strength that you cover yourself against the wolves and hyenas. They are always ready to devour your flesh of butter and cream.
But today is your day.
I looked into the Bhagavad Geeta. I have mastered “Advaita Vedanta”. I begged the Holy Koran. I christened myself with the bible. I am sorry but there was no written rule for celebrating one’s birthday in an ideal manner.
Thanks to globalization, liberalization, Our mind is programmed in this way.
For a birthday to be great, you need to be wished by those who are wishing you by the courtesy of their digital reminders.
For a birthday to be great, you need to go out to celebrate with people. People who really care more about the food with added GST that you will pay.
For a birthday to be great, you need to breathe the air outside your door as if the whole world is waiting.
But here is a spoiler for you. It is not. We are programmed that way, thanks to all the millennial marketing strategies and promotions.
I am not saying that this is a grave sin. It is not.
But look around you. You have everything.
The most loveable friends might forget your birthday. But they will never forget when you will be ill.
The most precious gifts are those surprise food buckets when you were hungry for no reason. But your best friend knew that you need to eat.
The best party was among the four walls with Old monk and a few friends. Friends who will accompany till the gates of Hell. Then They will say good-bye and leave. (just kidding).
There is a theory that our life is a stimulation.We are mere pawns. We are designed to think and react that way. Maybe it is true. Maybe it is not. But today is your day. Today you can prove to the crowd that you are better than this. Because more than anyone, today, you deserve to be happy.
A dear friend of mine keeps telling me that
“Happiness is a key best shaped by us. Reason why there is no lock for it. The secret is the happiness one gets in pursuit of the lock”.
Now, I do not know how much sense will that make on this big day of yours. A day when you are probably not ready for philosophy. All I want you to know that I am glad that you are born on this day.
I am glad that you have slept, after a long time, looking forward to tomorrow. It did not happen in a long time. And I hope that you stay the same.
Psychological analysis of the ‘word of mouth’ strategy and the eminent role of whistle blowers
Introduction Economy is measured by the export of domestic products. That decides the Gross Domestic Product (GDP) for India. Economy follows simple rules. Like,
For making money, one needs money. That is why Banks provide loans to individuals who generates capital and clears the debt with interest. The interest adds to the treasury of the Bank . This eventually boosts the economy of the country .
Long term profit is eternal, short term loss is temporary. That is why there should always be an economic reserve in times of Depression. Capital Injection is the way through which Government donates cash to Banks by buying their shares. This cash is loaned to individuals, who puts it to use and eventually the cycle of Bank to Individual to business to profits and back to the bank (with interests) follows.
There are more rules than this. But for an economy to exist, there should be production. For production , there should be Resources. Material resources need Human Resources. Human resources consist of Human beings. Human beings have minds. And those minds can be manipulated. The psychology of a human brain decides every voluntary move. It differentiates an individual from ending up in a cement bed , behind bars or on a king size bed, in a mansion. Minds can be manipulated , played and fabricated. Let us analyse this psychological aspect through the following case study-
How can ‘word of mouth’ strategy manipulate minds?
Our mind is a great servant but a terrible master.
The following case study shall explain the power of ‘word of mouth’.
When the Union Budget of a recent Financial Year was announced in February by our Finance minister, all the eyes on’ Dalal street’ were glued on their screens. A Union Budget is the financial statement of the country. The revenues and expenditures are explained in brief. But the traders were interested in certain sectors. Sectors where Government of India is considering a spot for their Capital Expenditure. Ketan Mehta, a stock trader in Kolkata , made millions out of this investment decision of the Government in the Healthcare Sector.
How did Ketan Mehta made millions?
Ketan Mehta was a small-time trader who wanted to make it big in his area. And he knew that his numbers and profit margins was the only way to gain the attention of the Elites. The Elites have bigger capital. Bigger capital means better investment in ‘blue chips’ and more secured returns. Blue chips are those companies listed in the Indian stock market that promises bigger returns.Ketan analysed the entire budget and ticked the areas where Government was making their investments. One of the sector was the Healthcare sector.
According to recent reports, Government was planning to invest three percent of our GDP(Gross Domestic Product) in the Healthcare sector of India(link is provided below). In Kolkata , West Bengal Government decided to make a tertiary care Hospital (200 bed) and procured land for it’s establishment with financial support from the Central Government. For such huge projects , contracts are provided for particular organisations. Those organisations have their preferences when it comes to procuring materials needed for the building. The builder who secured the 600 crore Government project already was partnered with a cement company. Now everyone knew that cement is a material which is needed in abundance during construction. A 200 crore deal was signed and traders started buying the stocks minutes after the deal was signed.
The following report is the list of companies that Ketan generated his capital from-
Number of shares
Earning Per Share (EPS) INR
Coal India Ltd.
If you tally this chart, you will understand Ketan had 50 shares of Dharmendra Cements and if 50 shares gets multiplied with 100 then it makes 5000 INR capital . The same mathematics applies for other industries.
When everyone was busy buying the shares of Dharmendra cements, the company preferred by the builder who secured the Government contract, Ketan sold his shares. On the contrary, he bought around 5000 shares of Vishnu Cements for 50 INR per share . Then He called his friend who worked as a journalist. He gave him an insider information against Dharmendra cements. The owner of Dharmendra cements was framed on the charges of a murder of a builder, days after. And the news spread like wildfire directly affecting the stock market.
One single bulletin , the graph of the cement company came crashing down and took a bearish turn. The Government forced the builder in charge of the construction to cut any ties made with Dharmendra Cements. And you can understand, the next organisation to opt for the contract was Vishnu Cements. The news was fake but Indian Judicial System could not match the pace with which the cement contract was passed from Dharmendra Cements to Vishnu Cements.
Ketan was the whistle-blower in this scene and with the help of a few ‘bites’ to the press and television journalists . radio news readers and freelancers , he generated a bubble of deception. Now the next question is, Why did he chose Vishnu Cements?
There are two types of analysis before one makes an investment in an organisation. The Management Analysis ( where information regarding the company is generated ) and technical analysis which gives a clear indication about the current condition of the company in terms of it’s performance in the market. Ketan turned both the stones. He bored deep and gathered everything he could. It was when he discovered Vishnu cements. A trusted organisation backed by the Government. A trusted organisation who was second on the line after Dharmendra Cements. The owner of the Dharmendra Cements had a personal contact in the West Bengal Government. That was why the cards were on the favour of Dharmendra Cements.
But , The West Bengal majority party did not share the same agendas with the Central Government. When the news hit the Press Bureau of India, Central Government intervened. Their favourite bid was Vishnu Cements. This was already measured by Ketan. Hence, Vishnu Cements coming on the scene was no accident.
Mathematics is the only line separating accidents and planned incidents.
So, Ketan manipulated the minds of the general mass by three simple steps-
These three are the steps for Money Laundering(link has been posted below) but Ketan was an Economist. He used the emotions of the general public as his greatest assest.
of an information against the owner of the Dharmendra Cements. He contacted a freelancer , who published this news on his blog. Ketan did not stop at this. He used his influence in the online platforms. When the news created a buzz. Ketan created an ‘Imperfect’ market. An imperfect market is an environment where a supplier brings a new product and creates a demand for the product. Ketan was waiting for the journalists to get desperate. He knew that in their desperation, they would not try to dig deeper. He did not give them everything he had on Dharmendra Cements . He waited for the right moment. And on a bright Sunday morning, the news made it to the front page.
is the way of making a news look authentic. Ketan Mehta cleaned his steps by the method of ‘reverse engineering’. Finding the question right through the answer. He made anonymous calls to different individuals at the same time through different numbers. Even He claimed to that blogger that He attained this information based on an anonymous tip. This helped Ketan in two ways-
He would be invisible since he had covered his steps by creating ten different sources for one information.
Secondly, the owner was a powerful man who had his roots even if he had went to jail. Such allegations can only bind his hands. It cannot cut his hands. Ketan did not underestimate his power.
is the final whistle. That is when ‘whistle-blowers’ blow their trumpets. Ketan did his research well. The owner of the cement industry had certain fraud cases attached to his portfolio. Any allegation would force the Government to take steps , either willingly or unwillingly. That would give a perfect window of atleast six months to Ketan to integrate his final blow. Ketan sold his shares . This was followed by a friend of Ketan and this continued like a chain reaction . That is the power of ‘word of mouth’.
Ketan hit the bulls eye with a bullish count when the stock points for Vishnu Cements reached 1000 INR per share from 200 INR per share.
How can this psychology affect an Healthcare Administration?
Apollo Hospitals has their stock listed in National stock exchange (NSE) as Apollo Hospitals Enterprises Ltd.
Wockhardt Ltd is a Hospital chain listed in Bombay Stock Exchange (BSE) as well as in NSE.
Their capital is in thousand crores and it constitutes our economy.
Sun Pharma, Cadillac are other Healthcare organisations that are listed in the stock market.
These institutions covers a large population and their data bases are crowded with Electronic Health Records. Imagine, if the firewall protecting such data gets breached . The ‘cyber-thief’ gets hold of data that were vaulted against public eyes. One authentic news on the Internet and their stock capital will come crashing down. Reason why it is so important in this era to have contingency plans and protection strategies against such threats. Because the damage will be catastrophic in nature.
Certain administrations are in constant lust for such data. Data that can be the reason for the downfall of an opponent organisation. Hospitals run on the good-will it creates. On the quality of service it provides. It runs on the psychology that it has framed in the minds of the people. One single stroke of insult to their name and the entire institution can come crashing down in seconds.
Hence, it is very important for a Healthcare administrator to be updated on both the digital as well as on the manual frontier.
Positive Aspects of ‘word of mouth’ strategy
Ever wondered why the Chinese mobile brands operate on such moderate levels?
When MI came into the Indian market. They focused on an effective operational management that included-
Strategy of low cost in terms of inventory management.
Effective supply chains management by binding themselves with e-commerce platforms like Amazon and Flipkart.
But most importantly , their strategical management includes,
According to my friend, Anushka Ghosh ( first year student of economics from Delhi Univeristy) who is also a part of a direct selling organisation,
“Direct selling is the way of bringing the product directly to your hands without investment in promotional strategy. Youtubers and tech critics are provided with the samples and their reviews automatically get the attention of the customers. Our job is to make sure that the customers are following the right pattern through word of mouth advertising strategy. That is our core strategy. Simple , authentic , true and cost effective”.
The capital which is saved from the inventory, supply chain management (logistics division), and advertisements is the reason for the cheap thrills once gets for buying those gadgets. Reason for their low prices is not a result of their low quality but a brilliant strategic management while analysing the psychology of the people.
Psychological analysis Is the way of reading the emotions of the market like an open book. Human beings base their judgements on facts and figures . But in the end, they believe what they see or what they hear. This can result in inflation or deflation of the market or the organisation. Whatever the outcomes are, Probabilities are endless. This article is a descriptive study about the functioning of human emotions based on information that they procure. Their reaction is comparatively studied and analysed . The results of their outcome can equally affect the stock market results as well as a healthcare organisation. As they say, “The world economy is nothing but a spider’s web”.
The incident mentioned in this article is authentic. The names of the organisations , State, City, individuals and Government organisation is manipulated. Under no circumstances,I take the responsibilty of any repurcussions of the incident mentioned in this article. The numbers and figures are experimental and is purely used as an example. The real figures are not mentioned. This article is not meant for promotion of any industry or organisation. It is not a promotional strategy. Everything is calculated and postulated.